He believes that Hema Malini, with her embodiment of rich Indian culture and traditions, would be an ideal representative for these financial services. Shah praised Hema Malini’s unblemished film career and her representation of “Modi ki Guarantee,” noting her multiple tenures as a Member of Parliament.
He humorously suggested that with Malini as the brand ambassador, the department could significantly increase its deposits, drawing funds from bank customers to post offices.
By leveraging Malini’s popularity and integrity, Shah is confident that the post office can outshine cooperative and nationalized banks, playfully adding that the post office is akin to Prime Minister Modi’s “own son,” in contrast to the other financial institutions.
